Pengaruh Green Marketing Mix Terhadap Green Product Purchase Intention Pada Produk Innisfree Di Jakarta Dengan Consumer’s Attitude Sebagai Variabel Mediasi

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ژورنال

عنوان ژورنال: Jurnal Manajemen Bisnis dan Kewirausahaan

سال: 2019

ISSN: 2598-0289

DOI: 10.24912/jmbk.v3i1.4925